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Personal positioning is your own branding, it is simply what people think WHO you are. What we generally do is let people brand us… That is we let them judge what we are rather than telling them who we are… This is because we ourselves are scared and not sure about how we must portrait ourselves… So, what we do is let them judge who we are??
Positioning is not a statement about you – It’s a statement that captures who you are, it’s not a factual claim, but rather an emotional reason for people to want to be around you.
The positioning statement should be very crisp and powerful. The major problem with this is that half of the people might just start thinking about you in a variety of ways which might not be beneficial for your growth.