Build and grow your own retail and e-commerce business
What you'll learn:
- Retail management
- Merchandising management and planning
- E-commerce and D2C brand
- Inventory management and planning
- Customer Relationship Management
- Market Basket Analysis
- Store layout and design
- Customer Life time Value
- Retail finance and accounting
- Introduction to Asset Management and Margin Management
Requirements:
Basic understanding of business
Should be familiar with Microsoft Excel
Description:
If you have been to a retail store do why you end up buying more than you actually need?
That's because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.
Section 1 Introduction to Retail Management Basics
- What is Retail Management
- Retail Marketing Mix
- Porter Five Force Model
- SWOT Analysis
- Consumer vs Customers
- Understanding the Retail Consumer
- Variety vs Assortment
Section 2 Types of Retail store and Trading area
- Types of retail store based on the format
- Types of retail stores based on the trading area
- Reilly's Law of Retail Gravitation | Retail Management |
- Huff Gravity Model | Retail Management |
- Trading area Advance exercise and so on...............